If you’re an online gamer, chances are you know a bit about what Twitch is. No, it’s not the type of spasm you get for gaming too long—though, one would think that the entity’s name was derived from such a disorder. Twitch is actually a site dedicated to live streaming of gamers playing various video games, and you might be surprised as to how many people actually tune into e-sport matches and the likes via Twitch.
According to data released from Twitch, the streaming site attracted 28 million unique viewers in the month of February alone. These viewers also watched more than 600,000 live broadcasts of other gamers, and on an average each watched more than 90 minutes of video per day. Not bad for a website that was launched only recently.
(Just a few of the games people are streaming gameplays of on Twitch.)
“Twitch launched in June of 2011 and our growth ever since has exceeded even my expectations, which were not small,” says Twitch CEO Emmett Shear. “A year-and-a-half later, the community of broadcasters and viewers has multiplied hundreds of percent.”
The online gaming community has flocked to sites like Twitch to promote their teams, brands, and even individuals. Unlike YouTube, Twitch has created a platform specifically for gamers, and companies like Electronic Arts, Sony, and Activision are quickly jumping on the advertising potentials that Twitch has.
Twitch possesses what many would refer to as “word of mouth marketing” potential—meaning, gamers who can entertain their viewers can draw interests to certain games that even the publisher’s marketing department isn’t capable of. For the most part, word of mouth marketing is much cheaper than putting up a huge billboard every couple of miles.