3DLABS announces its entry into the handheld media processor market with the launch of the DMS-02. Based on a multi-core architecture including a fully programmable array of floating-point processors, it is the first handheld digital media silicon capable of HD 720p H.264 video playback. The pool of processing elements is equally adept at performing video, image, audio, 2D/3D graphics and signal processing tasks and provides the flexibility to adapt to emerging standards and applications, including software GPS, software defined radio, digital media broadcast and physics processing for game engines. The DMS-02 incorporates 24 floating-point processing elements, dual ARM® 926EJ cores, multi-level caches, three bi-directional video stream ports, 32 or 64-bit mobile memory for up to 1.6 GBytes/s bandwidth and peripheral interfaces to LCDs, CMOS sensors, IDE disks, USB OTG, Flash memory and Audio DACs.

3DLABS Inc., Ltd., a fabless semiconductor company, today announces its entry
into the handheld media processor market with the launch of the DMS-02. Based on
a multi-core architecture including a fully programmable array of floating-point
processors, it is the first handheld digital media silicon capable of HD 720p
H.264 video playback. The pool of processing elements is equally adept at
performing video, image, audio, 2D/3D graphics and signal processing tasks and
provides the flexibility to adapt to emerging standards and applications,
including software GPS, software defined radio, digital media broadcast and
physics processing for game engines.

A full suite of hardware and software development tools, CODECs and APIs,
including H.264, MP3, AAC, JPEG and OpenGL ES ensure fast time-to-market for
OEMs designing next-generation consumer products across a range of fast growing
markets, including; portable digital entertainment, portable navigation, video
conferencing, automotive infotainment, video surveillance and high-end mobile
handsets.

“Our engineering teams were asked to deliver a breakthrough in handheld media
processing and the DMS-02 shows we have achieved just that,” said Hock Leow,
president of 3DLABS. “ The ability to play back a full 720p resolution H.264
video on your HDTV from a portable device consuming less than 1 Watt is an
incredible achievement. Combine that with rendering 3D navigation at 30 fps,
capturing and encoding H.264 video at D1 and performing 4.8 GFLOPS of compute
and you have a real testament to the architecture. We believe this architecture
has the ability to scale and address the rich digital media content that
consumers are constantly demanding in low powered mobile devices.”

The DMS-02 incorporates 24 floating-point processing elements, dual ARM® 926EJ
cores, multi-level caches, three bi-directional video stream ports, 32 or 64-bit
mobile memory for up to 1.6 GBytes/s bandwidth and peripheral interfaces to LCDs,
CMOS sensors, IDE disks, USB OTG, Flash memory and Audio DACs. The device is OS
independent with the first Software Development Kits supporting embedded Linux
2.6. The DMS-02 is available now for customer evaluation and is priced at $ 40 in
1K quantities.

The DMS-02 is the first implementation of the 3DLABS DMS architecture, which
scales from mobile handsets to broadcast quality set-top systems.

“Entertainment companies, game developers, operators and device makers alike
should embrace the DMS-02 for its ability to render HD content on mobile devices
while maintaining battery life,” said Richard Doherty, research director for The
Envisioneering Group. “3DLABS appears to have rolled high performance video, 3D
graphics, flexibility and low power into an efficient, highly reconfigurable
chip. The complete developer tools will also accelerate the market adoption of
this chip.”

“With the DMS-02 we are delivering staggering levels of performance, flexibility
and competitiveness on an array running at 100 MHz, which is great for low power
but also gives us incredible scalability in terms of performance and
capabilities as we migrate to different process nodes.” said Tim Lewis, sales
and marketing director of 3DLABS.

Key Performance Figures

High-Definition H.264 720p decode
H.264 D1 encode at 30 fps
4.8 GFLOPS
19,200 MIPs
200M pixels/s, 8M vertices/s
1.6 GBytes/s memory bandwidth

Key Features

A low-power array architecture which is ideally suited to the parallel nature of
media processing tasks
Fully programmable to handle a wide range of tasks with the flexibility to adapt
to emerging standards and applications
Rich set of media processing CODECs, APIs and Libraries including H.264, MPEG2,
Microsoft® WMA and WMV, MP3, AAC, OpenGL ES and Image capture
Powerful integer, IEEE 32-bit and 16-bit floating-point processing
Multi-tasking which enables the array to be switched between multiple tasks to
combine the flexibility of a CPU with the compute density of SIMD parallelism

Dual ARM® 9 cores at 200MHz for low-power, industry standard application
processing
Advanced power management; clock and voltage scaling, clock gating and a low
power real-time clock
Interfaces to external peripherals for reduced complexity and system cost
Rich suite of hardware and software development tools
GUI Toolkit, high speed media synchronisation and DRM