Hisense introduced two new tablets recently that took the market by storm. The higher end Sero 7 Pro is a tablet that rivals Google Nexus 7, yet costing only $149. Its younger sibling (Sero 7) is no kid either, offering one of the best packages seen for $99.
The $99 Hisense Sero 7 trades a quad core CPU for a dual-core one, the display resolution takes a minor toll and the 5 MP camera is something you can forgo in a tablet (compared to the Sero 7 Pro). Yet the tablet packs a serious punch for its value, yet doesn’t skimp too much on quality (cheap Chinese tablets have touch screens so bad, you touch the right corner and the left edge gets detected). But $99 is a pretty low price, how is Hisense making any money out of their product? Fortunately you don’t have to worry about that, and frankly speaking you shouldn’t, the Sero 7 costs only $50 to make.
Here’s a quick look at what’s inside the Hisense Sero 7:
- Rockchip RK3066 Chipset
- 1.6 GHz Dual Core ARM Cortex A9 CPU
- ARM Mali400 GPU
- 1 GB Of RAM (Hynix)
- 7-inch WSVGA (1024 x 600) Display
- 4 GB Internal Flash Storage (Hynix)
- MicroSD Card Slot
- 0.3 MP Front Facing Camera
- 3400 mAh Battery
- Android 4.1 Jelly Bean
Wait, there’s more: Freescale accelerometer, Realtek audio chipset.
The teardown reveals detailed specs of the Sero 7 which doesn’t look all that bad after all. A dual core Cortex A9 SoC can easily keep pace with the cheap Cortex A7 quad core SoC based products in the market, although the Mali400 GPU is a downer (our guess is that it’s a single core variant). Keep this in mind, the entire tablet including the display is made for just $50.
This might make you wonder how much money tablet makers such as Samsung rake in per unit. Of course, there are other costs (R&D for example), but despite it all, tablets and smartphones are a profitable business. No wonder almost every other company is selling their own branded products.