BenQ recently launched its Joybee 220 MP3 player, which will be priced at US$ 181 for a 512MB version and US$ 223 for a 1GB version. The Joybee 220 features a 1.4-inch 65,000-color screen, a built-in Tri-S (sound studio suite) audio IC and sound adjustment technology for optimizing various musical formats. BenQ will offer 5-6 new MP3 player models in the second half of this year, with one model being equipped with a hard disk drive and another being featured in a PMP (portable multi-media player)