Singapore, September 26, 2007- LG Electronics, a worldwide technology leader in mobile communications, has launched the latest versions of its phenomenally successful Black Label Series handset, the LG Shine in Singapore.

Now available in luxurious 'Gold', sleek 'Titanium' and metallic 'Pink' the LG KE970 continues the tradition and huge success generated worldwide by the LG Shine slider phone. The dazzling new versions of LG Shine handsets gives mobile users a wider variety to choose from and an opportunity to pick a colour that best reflects their personality and style.

When closed, the LG Shine oozes sophistication with a perfectly reflective 2.2" screen. Slide open the super-thin brushed metal body and the 'magic mirror' full colour screen comes to life, while Shine's keys are bathed in a cool blue light. Access to Shine's menu system is by an easy-to-use multi-function scroll key.

The design of the 'Titanium' model was influenced by futuristic trends targeted at young executives and working adults that crave not just for style but also functionality. For consumers seeking a premium lifestyle the LG Shine 'Gold' model comes decorated with botanical patterns on the back of the handset adding to its already lavish look. The LG Shine 'Pink' is the perfect accessory for trendy women who want more from their mobile phones besides everyday basic functions.

All models come with a 2 mega pixel camera, expandable memory (micro SD card), multi-media players (MP3, MPEG4, WAV), USB and Bluetooth (V1.2), messaging (SMS, EMS, MMS) and internet access. Above all, both support long battery life, 160 min talk time and over and 280 hrs of standby, a leader in its class.

Mr. Howard Lee, Managing Director of LG electronics Singapore comments: "LG Shine, introduced as the 2nd handset within the LG Black Label series, proved to be another huge success globally and we aim to provide our customers alternative exquisite design options with high-tech supporting features by offering consumers the latest LG Shine range. The new LG Shine phones will reach out to a wider audience who favour new trends, ensuring it remains this year's iconic handset."

The LG Shine, now available in over 65 countries, has boosted LG's presence in the ever competitive mobile market, helping establish it as a leading global mobile manufacturer.

LG Shine 'Titanium', 'Gold' and 'Pink' models are currently available at all major mobile retails outlets priced at $ 498 without contract.