IMG 3715 A Good Enough x86: What 2013 Will Bring for AMDs Mobile Efforts

While mobile isn't the only thing AMD is pushing in 2013, it will likely have a centre piece in AMD's strategy for the year given the strength of the mobile market in comparison to the shrinking PC sector. In 2013 AMD will roll out three distinct lines to meet the demand for three different types of consumer: Performance tablets, hybrids, and small screen touch. These three different classes of computing will be met by the company's three different lines: Temash, Kabini and Richland.  

AMD has long conceded defeat to Intel in the pure CPU performance game. Rory Read, the underdog chipmaker's CEO, concluded in 2012 that his company could never quite match Intel in the transistor-for-transistor performance game so it would look to other avenues aside from high-end CPUs to grow the company. While AMD can't hope to get a chip in every handheld in the spirit of ARM, it can offer to consumers something that neither Intel nor ARM-licensees directly can: a bridge between tablets and netbooks. 

While mobile isn't the only thing AMD is pushing in 2013, it will likely have a centre piece in AMD's strategy for the year given the strength of the mobile market in comparison to the shrinking PC sector. In 2013 AMD will roll out three distinct lines to meet the demand for three different types of consumer: Performance tablets, hybrids, and small screen touch. These three different classes of computing will be met by the company's three different lines: Temash, Kabini and Richland.   

Comparing Atoms to Temashes 

AMD's Temash platform is the company's low-power platform designed to take on Intel's Atom family CloverTrail. It will come in three offerings: the A6-1450, the A4-1250, and the A4-1200.  

The A6-1450 has four cores with base clock speed of 1GHz with a max speed of 1.4GHz, a Radeon 8250 with 128 Radeon cores clocked at a base speed of 300MHz and a max speed of 400MHz, and a TDP of 8W. The mid-range A4-1250 has two cores clocked at 1GHz, a Radeon HD 8210 with 128 cores clocked at 300MHz, and a TDP of 9W. Finally, the A4-1200 has two cores clocked at 1GHz, a Radeon HD 8180 with 128 cores clocked at 225MHz and a TDP of 3.9W.  

In the mobile world AMD says that the series fits between an Intel Core i3 and an Atom. In comparing the chips to existing notebook architectures, AMD says the A6-1450 will be comparable with a Pentium while the A4-1250 and the A4-1200 will have horsepower similar to a Celeron.  

AMD is pushing Temash's native support for Direct X 11, support for application acceleration with GPU compute and GCN-CPU core improvements over Hondo as reasons why the chip will outperform an Atom in benchmarks.

temash A Good Enough x86: What 2013 Will Bring for AMDs Mobile Efforts

Going Mainstream with Kabini 

Kabini is AMD's "mainstream" offering in its Jaguar lineup. The Kabini crowd will power anything that AMD offers to compete against Intel's ultrabooks; AMD says the APU's SoC will meld power efficency with performance. The A6 and the A4 will compete against Intel's Core i3 and Pentium, respectively, while the E2 will be the Celeron equivalent.  

Kabini's A-series will be anchored by the A6-5200, which packs 4 CPU cores clocked at 2GHz, a Radeon 8400 with 128 cores clocked at 600MHz and has a TDP of 25W. The lower end E-series of Kabini is anchored by the E2-3000 which has two cores clocked at 1.65GHz, a Radeon 8280 with 128 cores clocked at 450MHz and has a TDP of 15W.  

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Richland: All the Power in the World

AMD's most powerful edition of the 2013 APU family, for what the company is calling "elite experiences", is Richland. While it doesn't offer much in the way of CPU improvements over its predecessors, there are noticeable improvements to the Radeon GPU the core it comes with.

In its A-series, Richland will be anchored by the A10-5757M that packs a quad-core CPU clocked at 2.5GHz base speed or a 3.5 GHz at its max speed. For a GPU it has a Radeon HD 8650G with 384 cores clocked at either 600MHz or 720MHz at its max. The chip has a 35W TDP.

Richland’s less powerful chips are the LV and ULV series APUs. They range from 2.6-2.9 GHz, and are anchored by the A10-5745M clocked at a base speed of 2.1 GHz, with a max speed of 2.9 GHz. The 5745M comes with a Radeon HD 8610G GPU with a base GPU clock speed of 533MHz and a max clock speed of 626 MHz. The TDP for the chip is 25W.

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AMD's Leap Forward

While independent benchmarks for these chips have yet to be released, AMD has potentially brought to the table a series of game changing chips. If AMD can produce hardware that performs better than Atom, perhaps at Intel Core i3 levels, they could be a fierce player on the market. Below are some of the stats of Richland from AMD's own benchmarks.

1 A Good Enough x86: What 2013 Will Bring for AMDs Mobile Efforts

AMD had a massive win getting Jaguar into both next-generation game consoles. Time will tell if Jaguar can perform equally well in the mobile world.

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