The report on the firm’s online survey–Games Consoles: Purchase Intention Index Q2 2013—also delivered some not-so-surprising relevant figures that point to Sony’s apparent dominance: 14.2 percent of consumers are likely to purchase a PlayStation 4 in the next year or so, with 9.5 percent of consumers opting instead for Microsoft’s Xbox One.
The results for the prime 20-35 age group also unveiled similar acclaim for Sony, as nearly 30 percent of respondents were very or somewhat likely to purchase a PlayStation 4 whereas under 20 percent would consider the Xbox One.
These percentages may seem relatively small, but a recent article from PR Newswire indicates that when the values are implicated to sales data figures, PS4 sales would be almost fifty percent higher than Xbox One.
With just a fraction of the consumers who are anticipating Sony’s “rhombox” making these kinds of implicated sales, one could only wonder what the implicated sales figures would be with a pool of say ten or twenty thousand respondents.
“Our survey suggests that consumers believe the PS4 will win the early phase of the next generation console war,” says Jia Wu, Director, Connected Home Devices (CHD).
“Sony’s performance at E3 was widely accepted as superior to Microsoft’s, and the survey evidence suggests this has already fed through to the wider consumer market.”
The report also indicated that the release of both next-gen consoles will most likely revitalize the gaming sector, sparking off a steady raise in sales and earnings over the next twelve months. This shouldn’t be much surprise as gamers around the world are clamoring for the next generation of console gaming. The anticipation and demand for each console may lead to launch day shortages, and pre-orders for both systems have sold out across various retailers like GameStop.
The online survey was conducted with feedback from more than 6000 consumers from the ages of 15-74 across Europe and the U.S., compiling information from a diverse mix of respondents.
It will be interesting to see if Stgy. Analytics conducts similar surveys on the PS4 and Xbox One in the future, and if the possible revelations at Gamescom or this year’s Tokyo Game Show will change how consumers think of both consoles.
As it stands, Sony’s PS4 has continued to top the charts in pre-orders and is an incredibly popular topic across the gaming sphere–but Microsoft may have some tricks left to bolster the $499 Xbox One, maybe something along the lines of introducing self-published indie titles to the console.
While both consoles are impressive in their own right, the PS4 is cheaper and packs in a smattering of impressive specs for the price–including 8GB’s of GDDR5 RAM, among others. Additionally Sony’s next-gen contender has lenient DRM policies, doesn’t require a motion sensor to play, and has an extensive offering of PlayStation classics via it’s Gakai-powered cloud marketplace.
The Redmond-based tech giant still has some time left to send more ripples through the gaming world with upcoming events, yet even if they save the best for last it may not be good enough to stand against the tsunami-like storm of the PS4.