blackops2 Activision promises disruptive innovation in Call of Duty: Black Ops II

Activision has countered claims by EA that Call of Duty: Black Ops 2 looks like a “tired” game by promising it will be “groundbreaking and visceral” and will feature “disruptive innovation.”

Activision has countered claims by EA that Call of Duty: Black Ops 2 looks like a “tired” game by promising it will be “groundbreaking and visceral” and will feature “disruptive innovation.”

 
The two studios are competing for the lucrative Christmas season sales, with EA releasing its first-person shooter Medal of Honour: Warfighter a few weeks earlier. Activision is not giving up without a fight, however, and hints that it has a few surprises it its sleeves. 
 
"Hands down, this is the most ambitious Call of Duty ever," said Eric Hirshberg, CEO of Activision. "We are bringing disruptive innovation to the franchise and we are doing it on several fronts. We're pushing the boundaries technologically, graphically, and from a narrative and gameplay perspective."
 
920x515 quadrotor overwatch Activision promises disruptive innovation in Call of Duty: Black Ops II
 
The studio is promising “an experience that Call of Duty fan have never seen before,” adding that it is challenging assumptions in relation to the single player campaign and its multiplayer setting, the latter of which will feature zombies and come with more ways to play. It is touting its storyline, which features multiple branches and meaningful choices that impact the narrative, as a key element of what will set the game apart from its rivals.
 
The game launches on 13 November, competing not just with Medal of Honor: Warfighter, but Halo 4 and Assassin's Creed III as well, making this holiday season an exciting time for gamers.
 
 
Source: GamesIndustry