ADI Raises PC Audio Performance

Analog Devices and Sonic Focu announced today that ADI’s industry-standard SoundMAX® integrated motherboard audio will now include Sonic Focus Adaptive Dynamics technology. Together with the SoundMAX codec, Sonic Focus technology enhances the clarity, brilliance, depth, and warmth of all audio playback, from MP3 files to DVD audio, for both stereo and multi-speaker systems. In addition, this pioneering technology can restore information that is lost when MP3 and other compressed files are created, greatly improving their fidelity. By pairing their technologies, the companies will make it possible for desktop, notebook, and entertainment PC OEMs and ODMs to offer consumers the best PC audio experience possible. The agreement with ADI marks the first time that Sonic Focus has licensed its technology to an audio codec manufacturer. SoundMAX with Sonic Focus is available now for PC OEMs and ODMs shipping the Microsoft® Windows Vista(TM) operating system.

Analog Devices, Inc., and Sonic Focus, Inc., announced today that ADI’s
industry-standard SoundMAX® integrated motherboard audio will now include Sonic
Focus(TM) Adaptive Dynamics(TM) technology. Together with the SoundMAX codec,
Sonic Focus technology enhances the clarity, brilliance, depth, and warmth of
all audio playback, from MP3 files to DVD audio, for both stereo and
multi-speaker systems. In addition, this pioneering technology can restore
information that is lost when MP3 and other compressed files are created,
greatly improving their fidelity. By pairing their technologies, the companies
will make it possible for desktop, notebook, and entertainment PC OEMs (original
equipment manufacturers) and ODMs (original design manufacturers) to offer
consumers the best PC audio experience possible. The agreement with ADI marks
the first time that Sonic Focus has licensed its technology to an audio codec
manufacturer. SoundMAX with Sonic Focus is available now for PC OEMs and ODMs
shipping the Microsoft® Windows Vista(TM) operating system.

"Look for PC audio to get a big upgrade as a result of this agreement," said
Rob Enderle, president and principal analyst of the Enderle Group. "Analog
Devices has long championed better motherboard audio with SoundMAX. And with
Sonic Focus, a mainstream PC can reproduce sound that rivals custom audio
equipment."

Redefining PC Audio

"Analog Devices is taking the SoundMAX heritage of studio-quality sound to a new
generation of products," said John Croteau, general manager, Convergent
Platforms and Services Group, Analog Devices, Inc. "By working with Sonic Focus,
we will enable the high-definition audio output the PC needs to take its place
as the centerpiece of the digital home."

Said Tom Paddock, CEO and founder, Sonic Focus, "We’ve developed the most
advanced and comprehensive sound refinement system available for the PC
platform. Whether it’s a compressed MP3 file, a 5.1 movie, or a 3D game, there
is a Sonic Focus technology to optimize your audio experience. Once you turn on
Sonic Focus, we believe that you won’t ever want to turn it off."

Enhanced audio capabilities that ADI and Sonic Focus are bringing to SoundMAX
include:

Restoring sound quality to compressed audio — Today’s popular audio formats,
such as MP3, use compression to create smaller music files. Sonic Focus ADRS
(Adaptive Dynamic Refinement System(TM)) analyzes compressed audio streams in
real time, then restores and enriches the sound to emulate the original
performance qualities during playback on a PC.

Upmixing from a stereo source for multichannel playback — 5.1 and 7.1
speaker systems are becoming more popular and affordable. The Sonic Focus
Extrapolator(TM) creates a lifelike, surround-sound experience from a stereo
source by adding detail to the sound for each speaker individually using
physical modeling, not simply by spreading out the sound among the speakers.

Downmixing from a multichannel source for stereo playback — Using stereo
speakers or headphones to listen to 5.1 source material is common for activities
like watching DVD movies while on a plane. Downmixing from 5.1 to two channels
can often obscure the dialogue. Sonic Focus XMatrix(TM) Virtualization expands
the sound stage and creates a virtual center channel to emphasize and clarify
dialogue, providing a thoroughly enjoyable movie experience even at low volume.

Custom listening experience — Through convenient presets for different audio
uses, listeners can refine the audio output to match their tastes and their
environment. Controls are easy to use for the novice but allow the audiophile to
tune extensively.

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