amazon fire touch kindle family Amazon Kindle enjoys record Christmas sales

Amazon's Kindle Fire tablet computer and Kindle e-readers enjoyed record Christmas sales, with over a million sold each week throughout December.

Amazon's Kindle Fire tablet computer and Kindle e-readers enjoyed record Christmas sales, with over a million sold each week throughout December.

 
Kindle devices sold so well that they took the top three slots on Amazon's best seller charts, with the Kindle Fire in first place, Kindle Touch in second place, and the classic Kindle coming in third. Of course, Amazon was able to aggressively advertise the devices on its website, in addition to offering substantial discounts for ad-subsidised models, which kept them as affordable as possible.
 
Kindle sales were not limited to the US version of Amazon either, as they were also the best-selling products on the UK, German, French, Spanish and Italian websites.
 
amazon fire touch kindle family Amazon Kindle enjoys record Christmas sales
 
“We are grateful to our customers worldwide for making this the best holiday ever for Kindle,” said Jeff Bezos, founder and CEO of Amazon.
 
The Kindle Fire, Amazon's significantly cheaper alternative to Apple's iPad, was the best-selling product on Amazon's mobile website and through Amazon's mobile apps, which is not altogether surprising given that mobile users will likely be looking to buy portable devices.
 
Kindle book gifts were up 175 percent over the period from Black Friday to Christmas Day compared to the same period in 2010, with Christmas Day itself being a record day for Kindle book downloads, showing that ebook sales are continuing to threaten the long-term survivability of paper books.