Amazon Kindle Fire 2 expected in July

Amazon's second-generation Kindle Fire tablet will launch on 31 July, according to person close to the company.

Amazon's second-generation Kindle Fire tablet will launch on 31 July, according to person close to the company.

 
CNET cited “a credible source” for the close date, suggesting that Amazon is seeking to up the competition against Apple's iPad range less than a year after the release of the first Kindle Fire, which sold well due to its dirt cheap price-tag of $199.
 
The anonymous source said that the Kindle Fire 2 would come with a camera and physical volume buttons, but other details appear to be largely under wraps.
 
 Amazon Kindle Fire 2 expected in July
 
Another report by sometimes right, often wrong DigiTimes suggested that Amazon would launch a similarly-priced 7-inch Kindle tablet with a higher resolution of 1,280×800, but the release date suggested is the third quarter.
 
DigiTimes also speculated that Amazon would reduce the price of the existing Kindle Fire to just $149, making it even more affordable, but that would mean bigger losses on the hardware, given the Kindle Fire's estimated production cost of $201.70. Amazon is clearly profiting elsewhere, however, such as from advertising, its Kindle store, and Amazon Prime subscriptions, and if the bill of materials cost is lower than many believe then it could afford to slash prices even further.
 
The alternative is that Amazon could completely replace the old Kindle Fire with the new product and not worry about selling the first-generation device at a lower price. However, tough competition from rivals, including Barnes & Noble, Samsung, Lenovo and Google's upcoming tablet, may force Amazon to push prices even lower to remain ahead of the pack.
 
Source: CNET