Amazon has launched a new service called Amazon Art, which lets users buy art online from over 150 dealers worldwide.
The marketplace will launch with over 40,000 pieces of art from 4,500 artists. Some of the galleries listed include Paddle8 in New York, McLoughlin Art Gallery and Modernbook in San Francisco, Holden Luntz Gallery in Miami and Catherine Person Gallery in Seattle.
Holden Luntz, owner and founder of Holden Luntz Gallery, said that, “We operate a wonderful fine art gallery, yet realize that the models for dealing in contemporary arts have evolved in this digital age and ecommerce is a channel to reach more clientele. We are excited about sharing our talented artists with Amazon’s global customers and pleased to be part of the launch of the Amazon Art store. Amazon is an innovative leader in exploring new creative ventures and connecting the world. They have consistently put the buyer first and built a reputation for integrity and high quality.”
Amazon has previously partnered with auction-house Sotheby’s for a similar service in 2000, but that did not take off and was shuttered after 16 months. There are other services like Artsy that let users buy art online, and Amazon Art is likely to face a still rivalry from such services.