KT slate 02 lg  V389394532  Amazon to allow Kindle Fire customers to pay to remove ads

Amazon will allow customers to turn off advertisements on its latest Kindle Fire tablets if they pay an extra fee, marking a reversal to its previous ad-supported pricing policy.

Amazon will allow customers to turn off advertisements on its latest Kindle Fire tablets if they pay an extra fee, marking a reversal to its previous ad-supported pricing policy.

 
The company unveiled its latest range of Kindle Fire tablets, including larger 8.9-inch models, with “Special Offers,” an ad-based system that helps it subsidise the cost of the devices, allowing it to lower the price of the base Kindle Fire model to as little as $159.
 
Special Offers were made available for previous models as a way to get a cheaper model, but the more expensive ad-free versions were still available. The lack of such versions for the newer models has angered many customers, prompting extensive criticism across the web.
 
feature audiobooks  V389708796  Amazon to allow Kindle Fire customers to pay to remove ads
 
Amazon is acting fast, however. It told Reuters:
 
“With Kindle Fire and Kindle Fire HD there will be a special offers opt-out option for $15. We know from our Kindle reader line that customers love our special offers and very few people choose to opt out. We're happy to offer customers the choice.”
 
This means that users are effectively only saving $15 to run advertisements, which is not much of an incentive. It also begs the question why Amazon did not offer this opt-out in the first place; it suggests that Amazon makes more money from the ads than it does from the more expensive models. 
 
Source: Reuters