We all know that Amazon has been attempting to compete against Apple in just about everything that is related to digital content, such as e-books, digital music, and even mobile applications. However, it seems that Amazon is all ready to take the fight up to the next level, for word has it that the multinational electronic commerce company is planning to strike at Apple in the market where the latter is at its strongest by intending to introduce a new tablet to compete against the likes of the bestselling iPad.
With just about every major computer OEM in the world having already released, or are planning to release, some form of a tablet device in order to carve out a share of the lucrative tablet pie for their own, it would seem that the market for such devices has already reached saturation point, and that there is little chance for any newcomer unless it has something extremely compelling to deliver consumers, right? Apparently, Amazon does not seem to think so, for word has it that the US-based multinational electronic commerce company is planning to introduce its own tablet device, which will reportedly be positioned as a rival to Apple's iPad.
Few details about Amazon's upcoming tablet device has been revealed, although most of the anonymous sources that have been cited by various online publications are claiming that the company plans to outsource both the design and production of the new tablet to an Asian ODM, which ZDNet claims is that of Quanta Computers. ZDNet also goes on to claim that its sources have indicated that the tablet will be utilizing version 3.1 of the Android operating system, and that it will feature a nine-inch display. This has also been corroborated by the Wall Street Journal.
ZDNet has also added that the new tablet, which will reportedly make use of the Kindle branding, is not expected to boast a great deal of onboard flash storage, as the company will reportedly want to encourage its users to utilize its cloud services and video rentals. However, ZDNet is also claiming that Amazon intends to position the device as one which is friendly for business and enterprises, as word has it that the company is currently meeting up with major Independent Software Vendors or ISVs to convince them to develop front-ends for enterprise and business software.
In addition, both ZDNet and the Wall Street Journal are claiming that Amazon plans to attract consumers by putting an extremely competitive pricetag on it, with the Wall Street Journal citing an analyst who claims that it is entirely possible for Amazon to sell the tablet at a loss in the hopes of earning the money back via the sale of its digital content.
Last but definitely not least, it seems that Amazon is planning to ship no less than 1,000,000 to 1,200,000 units of its new tablet in the third quarter of this year, if the table compiled by Digitimes is of any indication.