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AMD: "Nvidia is somewhat abandoning the gaming market"

Reported by on Friday, October 30 2009 8:02 pm

AMD's senior manager of development relations, Richard Huddy, in a talk with Hexus, feels Nvidia is "somewhat abandoning the gaming market".  He did mention the importance of compute applications, and something AMD "put a lot of effort into" as well. However, with recent decisions by Nvidia have proved to be controversial and frustrated both gamers and game developers alike.  Nvidia, he said, is "selling pure compute" and the lack of gaming information on the Fermi announcement at GTC was alarming. However, in Nvidia's defence, GTC was a compute oriented conference. In a recent interview, Jen-Hsun Huang claimed Fermi holds many gaming related features and "secrets" which will be revealed in good time. 

AMD's senior manager of development relations, Richard Huddy, in a talk with Hexus, feels Nvidia is "somewhat abandoning the gaming market". 

He did mention the importance of compute applications, and something AMD "put a lot of effort into" as well. However, with recent decisions by Nvidia have proved to be controversial and frustrated both gamers and game developers alike. 

Nvidia, he said, is "selling pure compute" and the lack of gaming information on the Fermi announcement at GTC was alarming. However, in Nvidia's defence, GTC was a compute oriented conference. In a recent interview, Jen-Hsun Huang claimed Fermi holds many gaming related features and "secrets" which will be revealed in good time. 

Even though GF100 is shaping up to be a solid gaming card, it is clear Nvidia feels there is more revenue potential in compute applications - HPC and Workstations - and it us thus shifting focus to such industries. From a business point of view, it makes sense, and we cannot criticize Nvidia. But gamers are the ones who will lose out. 

Reference: HEXUS


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