AMD Alchemy Au1200 CPU For Portable Multimedia

AMD today announced availability of the AMD Alchemy™ Au1200™ processor, a
low-power, high-performance, system-on-chip solution designed to provide
living-room quality video entertainment for consumers on the go. The Au1200
processor has been optimized for personal media players (PMP) and enables a new
generation of conveniences and features, including scalable DVD-quality
displays, effortless video content transfers directly from digital video
recorders, and long-lasting battery life so consumers can stay mobile longer.

This enhanced functionality is a result of the Au1200 processor’s integrated
media acceleration hardware and accompanying media player software. The solution
does not require a digital signal processor (DSP) nor complex DSP coding,
enabling PMP manufacturers to speed products to market more quickly and
potentially offer the devices at more affordable prices. The AMD Alchemy Au1200
processor is planned to be available in production quantities in the second
quarter of 2005 in 333MHz, 400MHz and 500MHz speed options. In 10,000 unit
quantities, the AMD Alchemy Au1200 processor (333MHz version) is priced at
$ 22.50.

AMD today announced availability of the AMD Alchemy™ Au1200™ processor, a
low-power, high-performance, system-on-chip solution designed to provide
living-room quality video entertainment for consumers on the go. The Au1200
processor has been optimized for personal media players (PMP) and enables a new
generation of conveniences and features, including scalable DVD-quality
displays, effortless video content transfers directly from digital video
recorders, and long-lasting battery life so consumers can stay mobile longer.

This enhanced functionality is a result of the Au1200 processor’s integrated
media acceleration hardware and accompanying media player software. The solution
does not require a digital signal processor (DSP) nor complex DSP coding,
enabling PMP manufacturers to speed products to market more quickly and
potentially offer the devices at more affordable prices.

For consumers, the Au1200 processor provides a simplified user experience and
more entertainment value than current generation PMPs. For example, PMPs
containing the Au1200 processor can connect directly to digital video recorders
(DVR) and transfer video content without the need to transcode the file through
a personal computer, thus greatly reducing the time it takes to download and
playback fresh video entertainment on a PMP.

AMD is partnering with industry-leading DVR manufacturer TiVo to support the
TiVo-To-Go initiative, which enables direct transfer of programs from a Series2™
TiVo® DVR directly to PMPs, laptops and other portable devices.

“TiVo-To-Go enables the secure transfer of broadcast content from a TiVo box to
a personal media player and allows consumers to enjoy their TV shows anywhere,
in the living room, on a plane, or in a hotel,” said David Sandford, director of
technology & licensing business at TiVo. “Portability is a key desire for TiVo
subscribers and key innovations in embedded processing, such as the Au1200
processor from AMD, help make it possible to transfer TiVo content directly to
portable devices.”

Once content is on the PMP, the Au1200 processor provides a DVD-quality display
that can be scaled directly to larger screens without compromising image
quality. The Au1200 processor is designed to support industry-standard media
formats, including MPEG2, MPEG4, WMV9, H.263 and DivX.

“The explosive growth of MP3 players illustrates the desire consumers have to
take entertainment on the go,” said Iain Morris, senior vice president, AMD
Personal Connectivity Solutions Group. “The natural progression to the next
‘must have’ portable entertainment device is a video equivalent to the MP3
player, albeit with a slightly different user model. AMD’s Au1200 processor is
an embedded solution that provides PMP manufacturers the ability to meet
consumer demand for an affordable, easy-to-use, DVD-picture quality product that
is capable of having always-fresh content.”

“The AMD Alchemy Au1200 processor offers designers of personal multimedia
players a low-power, high-performance device with impressive video
capabilities,” said Linley Gwennap, principal analyst of The Linley Group. “By
eliminating the need for a DSP, the processor’s integrated media acceleration
engine simplifies the programming environment and helps OEMs get to market more
quickly.”

Product Specifications
Key features of the AMD Alchemy Au1200 include:
Low-power, high-performance processor with long-term support
Very-low-power consumption: <400mW @ 400MHz
DVD video quality (720×480) with multiple video formats
Scales to larger displays (1024×768)
Support for DDR1 and DDR2 memories
Integrated Media Acceleration Engine
No need for external DSP providing simpler programming environment and fewer
components
Multimedia transcoding is not required
USB2.0 Host and Device
Enables faster download and flexible connectivity
LCD controller with overlays and blending capability
Camera interface and Internet access peripherals
Security
AES-128 data encryption/decryption in hardware
Operating system support
Windows® CE.NET
Linux

Pricing and Availability
The AMD Alchemy Au1200 processor is planned to be available in production
quantities in the second quarter of 2005 in 333MHz, 400MHz and 500MHz speed
options. In 10,000 unit quantities, the AMD Alchemy Au1200 processor (333MHz
version) is priced at $ 22.50. Visit http://www.amd.com/au1200 for more
information.

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