AMD's biggest strength in the x86 processor market stems from the fact that its chips have been consistently capable of delivering a better dollar-to-performance ratio. However, it seems that the world's second largest chipmaker is no longer content with having to play second fiddle where raw performance is concerned, and a certain document seems to lend credence to that claim.
Speak of AMD processors to any seasoned gamer or overclocker and chances are you will have much to hear about how the company's processors have a knack for winning large numbers of the aforementioned users over to its fold because of its superior dollar-to-performance ratio. After all, not everybody has the luxury of being able to spend large sums of money on their PC, and it makes sense that DIY-ers on a budget will definitely want to maximize their purchasing dollars as much as possible.
However, it seems that AMD has also been hard at work in preparing for the day where its processors can actually go toe-to-toe against Intel where performance is concerned, and that day might just be round the corner. At least, that is according to a report obtained by IT website X-bit Labs, which claims that it had been able to score a look at some internal AMD documents about its plans in the market.
X-bit Labs reports that AMD is fully aware that its current lineup of x86 CPUs and APUs are no match for Intel's new processors running off the Sandy Bridge microarchitecture, and that the company is putting its hopes on the upcoming Bulldozer-based chips to even the playing field, as shown in the image above.
Interestingly, AMD appears to be banking more on features and core count as opposed to raw performance in order to go up against Intel's Sandy Bridge. For example, the company's top-end Zambezi desktop CPUs list higher core counts as its only advantage against Intel's high-performing i5 and i7 processors, while the mainstream-level Lynx chips claim added processing cores and support for OpenCL over Intel's offerings. In contrast, the only areas where AMD specifies superior performance over Intel's chips are in the entry-level and budget segment, where its processors will go up against Intel's Pentium and Celeron-branded chips.
Source: X-bit Labs