AMD Live! will start supporting Blu-ray and HD DVD in the third quarter of 2007 in line with AMD’s hopes to take a bigger share of the multimedia market. Intel’s Viiv platform focuses on high performance CPUs and chipset specifications, while AMD gives more emphasis on the specifications of multimedia audio-visual devices. Support for Blu-ray and HD DVD by AMD Live! will be a boost for the blue-laser market.

AMD Live! will start supporting Blu-ray and HD DVD in the third quarter of 2007 in line with AMD’s hopes to take a bigger share of the multimedia market. Intel’s Viiv platform focuses on high performance CPUs and chipset specifications, while AMD gives more emphasis on the specifications of multimedia audio-visual devices. Support for Blu-ray and HD DVD by AMD Live! will be a boost for the blue-laser market.