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AMD marketing chief steps down, offers predictions for 2012
Reported by Dean Wilson on Thursday, December 22 2011 11:53 pm
AMD's Chief Marketing Officer and Senior Vice President Nigel Dessau is leaving the chipmaker to work on a book, but he has made some interesting predictions for the year ahead.
AMD's Chief Marketing Officer and Senior Vice President Nigel Dessau is leaving the chipmaker to work on a book, but he has made some interesting predictions for the year ahead.
Dessau said that he is excited about the prospects for AMD, and with the upcoming Radeon HD 7970 and its all-star reviews we are just as excited. However, he said that he had reached a crossroads and decided to pursue the next phase of his career outside of the company.
This next step will focus on a book based on his website, the 3 Minute Mentor, where he delivers career advice in three minute podcasts.
Dessau has worked at AMD for four years, leading the marketing team that has helped keep AMD in a prominent position within the industry. He will stay on to help in the transition to a new head of marketing.
Before he departs from the company he made a number of predictions about what will happen in 2012, including a consumer boom in the cloud led by Apple, high consumer demand for natural user interfaces, and potential micro-segmentation of the industry that will lead the way to more individualised marketing strategies.
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