AMD has introduced a new measure to help consumers and resellers distinguish genuine AMD products from imitations. With the new move, AMD now provides an added layer of verification on top of the bar codes currently found on its Athlon XP PC processors. Besides desktop and notebook chips, the bar code measure was also applied to Athlon MP processors for servers and workstations to improve product traceability. Chips that are sold in Southeast Asia are now tagged with stickers bearing serial numbers and the names of AMD’s authorized distributors in the respective countries as a sign of their authenticity.

AMD has introduced a new measure to help consumers and resellers distinguish genuine AMD products from imitations. With the new move, AMD now provides an added layer of verification on top of the bar codes currently found on its Athlon XP PC processors. Besides desktop and notebook chips, the bar code measure was also applied to Athlon MP processors for servers and workstations to improve product traceability. Chips that are sold in Southeast Asia are now tagged with stickers bearing serial numbers and the names of AMD’s authorized distributors in the respective countries as a sign of their authenticity.