(Impress, AMD) AMD has announced in their latest press release of their new operating model which see a reorganization around four specific areas: products, future techology, marketing, and customer relations.

This new structure is designed to better optimize AMD’s operations to drive industry-leading performance graphics and microprocessors and further integrate the company’s x86 processor and graphics technologies.

The 4 groups headed by each individual will spearhead AMD's direction in the industry:

  • A products group led by Rick Bergman, 45: This new group is responsible for delivering all of AMD’s platforms and products and aligning the graphics and microprocessor product development groups into a single unified organization. Jeff VerHeul, 50, will head the Processor Solutions Engineering team, to deliver AMD’s platform silicon and improve time-to-market and innovation for near-term roadmaps.
     
  • An Advanced Technology Group, led by Chekib Akrout, 51: This new group will focus on developing AMD’s future technology innovation.
  • A marketing group, led by Nigel Dessau, 44: The singular marketing group will drive cohesive and consistent external messaging across all of AMD’s products and platforms.
  • A customer group, led by Emilio Ghilardi, 51: The sales organization is responsible for expanding AMD’s customer relationships globally.

    • How will this new operating model affect AMD in the future, only time will tell