AMD today announced the AMD Opteron™ processor family will include AMD PowerNow!™ technology with Optimized Power Management (OPM) in the first half of 2005. AMD PowerNow! technology for the AMD Opteron processor is designed to allow enterprise IT and workstation customers to decrease overall power consumption by enabling them to optimize performance-on-demand. The addition of the innovative AMD PowerNow! technology with OPM is expected to strengthen the industry-leading performance-per-watt capabilities of the AMD Opteron processor. Not only will AMD PowerNow! technology with OPM provide enhanced power management capabilities, it can also aid in platform investment protection for today’s demanding enterprise server environments by providing less strain on datacenter cooling and ventilation systems.

AMD today announced the AMD Opteron™ processor family will include AMD
PowerNow!™ technology with Optimized Power Management (OPM) in the first half of
2005. AMD PowerNow! technology for the AMD Opteron processor is designed to
allow enterprise IT and workstation customers to decrease overall power
consumption by enabling them to optimize performance-on-demand.

The addition of the innovative AMD PowerNow! technology with OPM is expected
to strengthen the industry-leading performance-per-watt capabilities of the AMD
Opteron processor. Not only will AMD PowerNow! technology with OPM provide
enhanced power management capabilities, it can also aid in platform investment
protection for today’s demanding enterprise server environments by providing
less strain on datacenter cooling and ventilation systems.

The integration of AMD PowerNow! technology with OPM can reduce power
consumption in the datacenter by dynamically changing power states based on
workload utilization. This flexibility will not only enable lower total
datacenter operational costs, but will also provide additional work environment
benefits:

Lower Cost of Ownership: Power-on-demand allows systems to run at optimum
performance and power levels, reducing electricity costs.
Investment Protection: AMD PowerNow! technology can reduce heat, decreasing
strain on facility cooling systems.
Lower Acoustics: AMD PowerNow! technology can reduce heat produced by a system’s
processors, allowing cooling fans to run at reduced speeds and keep noise levels
down.
“The addition of AMD PowerNow! technology to the AMD Opteron processor will
prove to be another proof point in AMD’s philosophy of customer-centric
innovation and listening to the needs of enterprise IT managers,” said Marty
Seyer, corporate vice president and general manager of the AMD Microprocessor
Business Unit, Computation Products Group. “With innovative technologies like
AMD PowerNow! technology with Optimized Power Management and our upcoming AMD64
multi-core technology, AMD will continue to lead the industry in
performance-per-watt efficiencies.”

Industry Support

Since its introduction nearly four years ago, AMD PowerNow! technology has
been widely embraced by AMD’s notebook customers. In the first half of 2005,
leading server and workstation OEMs currently offering AMD Opteron
processor-based platforms will support this latest enhancement to the industry’s
first 32- and 64-bit x86 processor.

“Power efficiency is one of a set of emerging components that is redefining the
total cost of ownership for datacenter solutions,” said Paul Miller, vice
president of marketing, Industry Standard Servers, HP. “AMD Opteron
processor-based HP ProLiant servers coupled with the power management advantages
of AMD PowerNow! technology will enable our customers to manage their
datacenters, offering the greatest rack density, while at the same time reducing
IT operating costs. That combination is tough to beat.”

“IBM is committed to optimizing the datacenter environment and IBM
PowerExecutive and Calibrated Vectored Cooling technologies already bring
distinct advantages to our customers,” said Alex Yost, director, IBM eServer
Product Management. “AMD’s PowerNow! technology adds to these solutions to
ensure the performance-per-watt efficiencies, and expands our choice of the best
data center solutions for our customers.”

“Our joint customers expect us to deliver on the promise of innovation
throughout the datacenter—from OS-level innovation in Solaris 10 to
processor-level innovation like AMD PowerNow! technology,” said John Fowler,
executive vice president at Sun Microsystems. “This additional technology from
AMD will give our Sun Fire servers and Sun Java Workstations based on the AMD
Opteron processor even better performance-per-watt capabilities, which is
directly in line with Sun’s goal of simplifying the datacenter.”