The “Radeon HD 6700 Series” has been wildly rumoured for several months now. Initially expected to be what is now Barts / HD 6800 series, the HD 6700 moniker was next attached to HD 5700 rebrands by part of the rumour mill. The other part called Caicos HD 6700. However, at long last, AMD has quietly announced the HD 6700 series, for OEMs. There’s nothing exciting about the “new” cards, HD 6770 and HD 6750, as they are quite simply rebrands for the HD 5770 and HD 5750 respectively, with one change – HDMI 1.4a support.

The “Radeon HD 6700 Series” has been wildly rumoured for several months
now. Initially expected to be what is now Barts / HD 6800 series, the HD
6700 moniker was next attached to HD 5700 rebrands by part of the
rumour mill. The other part called Caicos HD 6700. However, at long
last, AMD has quietly announced the HD 6700 series, for OEMs. There’s
nothing exciting about the “new” cards, HD 6770 and HD 6750, as they are
quite simply rebrands for the HD 5770 and HD 5750 respectively, with
one change – HDMI 1.4a support.

Indeed, AMD’s official line “The AMD Radeon™ HD 6700 Series is based on the same
hardware as the ATI Radeon™ HD 5700 Series, with added support for HDMI
1.4a for OEM customers.” sums up everything the HD 6700 series is about.

Responding to widespread criticism of NVIDIA’s frequent rebrand policy, NVIDIA blamed OEMs for constantly demanding rebrands. There’s no doubt that AMD has had to follow suit, at least as far as the OEM space is concerned. One can hope that this is a small blip, perhaps due to TSMC’s 32nm cancellation, and we can see (real) improvements in future generations to come. As of now, AMD’s Radeon HD 6000 series nomenclature has been quite confusing for the end customer.

Whether the “new” HD 6700 products will filter down beyond OEMs remains to be seen. For now, AMD is very clear that the above HD 6700 cards are for OEM only.

Source: AMD Radeon HD 6700 Official Page