On the recently held investors call in regards to AMD's first quarter financials, AMD CEO Rory Read announced that the company will launch a top to bottom line-up of mobile discrete parts based on the 28nm Southern Islands architecture. Surprisingly how it may sound, but the parts are launching next week.
The mobile assault line-up is based upon renaming the parts we knew from desktop side – Pitcairn (HD 7800 on desktop) is becoming HD 7900M Series, codenamed Thames. Cape Verde (HD 7700) got renamed as Lombok (HD 7800M). Naturally, the Trinity APU will cause a lot of changes, occupying the Radeon 7600M and 7700M series.
The parts will debut on April 24, and will be a part of onslaught with NVIDIA Kepler GPUs to win as much notebook discrete design wins as possible. AMD has an advantage over NVIDIA with a record number of Trinity APU and Trinity APU+Lombok GPU design wins. However, NVIDIA won over a large number of Ivy Bridge+Kepler design wins, meaning that the battle will be as tough in 2012 as it was in 2011.
A lot of it relies on just how many discrete parts NVIDIA and AMD can swing to Apple, but according to our sources – this time around, it is advantage NVIDIA.
Who has the highest performing parts? We'll have to wait until Tuesday the 24th. Can AMD Radeon HD 7970M beat NVIDIA's pride and joy, Kepler based GTX 660 and Femri based 680s? Only time will tell. And that same time is ticking out…