AMD Unveils New Imageon Media Processors

AMD today introduced the AMD Imageon(TM) 2298, 2294 and 2192 media processors, offering ultra-fast, high-resolution image processing, DVD-quality video and high-definition audio for compelling mobile multimedia experiences. These new processors further enhance the industry-leading AMD Imageon family of discrete media processors, helping handheld manufacturers to quickly and cost efficiently deliver the latest multimedia features that consumers demand. AMD Imageon 2298, 2294 and 2192 media processors are now available to handheld manufacturers. Mobile devices based on these new processors are expected to start shipping from OEMs worldwide by early next year.

AMD Imageon Mobile AMD Unveils New Imageon Media Processors

AMD today introduced the AMD Imageon(TM) 2298, 2294 and 2192 media
processors, offering ultra-fast, high-resolution image processing, DVD-quality
video and high-definition audio for compelling mobile multimedia experiences.
These new processors further enhance the industry-leading AMD Imageon family of
discrete media processors, helping handheld manufacturers to quickly and cost
efficiently deliver the latest multimedia features that consumers demand.

Next-generation AMD Imageon 2298 and 2294 processors are designed to bring the
latest multimedia performance to mobile devices with a combination of features
that enable a seamless, high-quality, multi-tasking entertainment experience
unprecedented in today’s handheld market. The AMD Imageon 2192 media processor
enables similar feature-rich devices for mainstream consumers.

"As mobile broadband networks continue to increase capacity and improve quality,
the consumer appetite for sophisticated multimedia on the go is growing
exponentially," said Paul Dal Santo, vice president and general manager of AMD’s
Handheld Business. "We are bringing to fruition our vision of helping global
OEMs and network operators truly delight their customers with incredibly
realistic, immersive media-rich experiences."

"Trends such as mass adoption of video sharing sites like YouTube, and the
popularity of the phone as a personal camera, demonstrate that today’s consumers
value the ability to access and create digital media anywhere," said Michelle
Abraham, Principal Analyst with In-Stat. "Network operators can take steps
toward recouping the massive investments they have made in mobile 2.5G and 3G
networks by offering consumers value-added services that leverage the additional
bandwidth, such as video streaming, video telephony and mobile TV."

AMD Imageon 2298, 2294 and 2192 media processors are expected to usher in a new
standard of mobile multimedia with DVD-quality video, image stabilization,
high-resolution imaging, crystal clear audio and color-rich TV output display.
Furthermore, consumers can enjoy multiple features simultaneously, such as
listening to music while viewing photos. Specific features of the latest AMD
Imageon media processors include:

  • Ultra-Fast, High-Resolution image processing supports up to 12 Mpixel
    camera functions
  • DVD-Quality Video Playback and Recording with Stabilization for a
    high-quality, camcorder-like experience
  • High-Definition Audio turns the phone into a portable music player
  • TV Output allows viewing of videos and photos on any TV or projector
  • Mobile TV capability for watching digital TV programs on the go
  • Video Telephony with echo cancellation and image stabilization
  • Video Transcoding converts to various video formats and adjusts frame rate
    for over-the-air video messaging
  • Error Resiliency compensates for transmission errors to help provide
    seamless over-the-air video quality.

Thanks to the flexible device design enabled by AMD Imageon media processors,
manufacturers can quickly upgrade to the latest multimedia technology because
the media processor is separate from baseband (RF) functions. This architecture
not only enables faster time to market, it also helps reduce power consumption
for longer device battery life, as well as reducing design costs and eliminating
unnecessary requalification of the baseband with each feature upgrade, thereby
saving time and money for manufacturers.

Building on Success

The AMD Imageon 2298, 2294 and 2192 media processors will join AMD’s already
robust lineup of media processors. More than 200 million AMD Imageon media
processors have been shipped to mobile device manufacturers since 2003. AMD has
been at the forefront of the integration of compelling multimedia features in
discrete media processors, and was the first to introduce hardware for 3D
capabilities on the mobile phone.

The industry-leading AMD Imageon media processor family continues to gain
momentum, and in the fourth quarter of 2006 alone more than ten new AMD-powered
mobile phones and 3G smartphones were introduced by leading OEMs and network
operators including AT&T, Chungwa Telecom, HTC, Motorola, O2, and Vodafone.

Availability

AMD Imageon 2298, 2294 and 2192 media processors are now available to handheld
manufacturers. Mobile devices based on these new processors are expected to
start shipping from OEMs worldwide by early next year.

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