At a ceremonial opening of Lucasfilm Animation Singapore today, AMD announced that the digital backbone of the new Lucasfilm Animation Singapore digital animation center is powered by AMD64 processor technology – the gold standard for 64-bit computing. Lucasfilm Animation Singapore is Lucasfilm Ltd.’s first animation studio in Asia and complements their new Letterman Digital Arts Center combining Industrial Light & Magic and LucasArts at the Presidio in San Francisco. All facilities rely on AMD64 processors for their artist’s workstations and mission-critical render farms. Both facilities are designed to produce state-of-the-art digital animated content for movies, television programs and games for global audiences. Asian cinema and animation has had a profound effect on the work of George Lucas. Lucasfilm Animation Singapore hopes to blend animation styles of east and west to offer audiences something never seen before.

At a ceremonial opening of Lucasfilm Animation Singapore today, AMD announced
that the digital backbone of the new Lucasfilm Animation Singapore digital
animation center is powered by AMD64 processor technology – the gold standard
for 64-bit computing.

Lucasfilm Animation Singapore is Lucasfilm Ltd.’s first animation studio in Asia
and complements their new Letterman Digital Arts Center combining Industrial
Light & Magic and LucasArts at the Presidio in San Francisco. All facilities
rely on AMD64 processors for their artist’s workstations and mission-critical
render farms. Both facilities are designed to produce state-of-the-art digital
animated content for movies, television programs and games for global audiences.

Asian cinema and animation has had a profound effect on the work of George
Lucas. Lucasfilm Animation Singapore hopes to blend animation styles of east and
west to offer audiences something never seen before.

"Integrating our new Singapore and San Francisco facilities into one virtual
studio and handling the massive amounts of data we push around our network every
day is an unprecedented feat in our industry and requires the best technology
available," said Cliff Plumer, chief technology officer for Lucasfilm. "Building
on top of AMD64 processors was an easy decision because they are the only
processors to meet our strict needs. AMD64’s cutting edge 32-bit performance for
our existing software, simple 64-bit upgrade path, low power consumption, world
class reliability and scalability, and clear roadmap to next-generation
performance with dual core technology are "must-haves" to continue our steep
trajectory up the visual effects innovation curve."

The power of AMD64 technology with Direct Connect Architecture in the hands of
digital artists at Lucasfilm Animation Singapore increases efficiencies in the
production pipeline while raising the quality level of finished work. One artist
can now perform multiple tasks that in the past would have required six to a
dozen artists.

"We look for vendors like AMD who thrive on challenges, who like to be
innovative and who like to push the technology envelope," continued Plumer. "AMD
has been right there beside us pushing the technology to create things that
haven’t been seen before by our audiences."

"As the processor innovator setting new standards, it’s extremely important for
AMD to work with the very best like Lucasfilm, the company that revolutionized
the visual effects industry," said Charlie Boswell, director of Digital Media
and Entertainment at AMD. "With AMD64 technology, Lucasfilm and its IT
department led by Cliff Plumer have created possibly the most sophisticated
collaborative IT environment in the world. With the availability of AMD64
technology as close as your local PC retailer, it’s exciting to know that
next-generation artists have access to the same AMD64 technology the top pros
are using."