VR-Zone.com had the opportunity to be at the launch event where AOC unveiled the world’s thinnest LED monitor on 12th October 2010 at Hotel Pan Pacific, Singapore. AOC e2343F hands-on session included!
AOC launched the world’s thinnest LED monitor on 12th October 2010 at Hotel Pan Pacific, Singapore. VR-Zone.com had the opportunity to be at the launch event, which was attended by members of the media, bloggers and dealers.
AOC Senior Sales Manager, Mr Kan Yeung welcomed all present in a short address before handing the floor over to Miss Recky Yu.
Yu, AOC APMEA Marketing Manager, first touched on the company’s history: Admiral was founded in Chicago, USA in 1934. It was the first to produce color television sets in 1947 and sold 5 million units in just four years. In 1967, Admiral Overseas Corporation (AOC) brand was born and subsequently registered globally in 1982.
AOC currently promotes Lifestyles of Health and Sustainability, or LOHAS in short, through its 3’e’ concept of ‘green life’, ‘ergonomic life’ and ‘entertaining life’. Based on market research, about 34% of consumers consider the LOHAS criteria essential in their purchase decisions.
AOC has a list of impressive monitor innovations and designs under its belt, which includes the world’s slimmest LCD (in 2007), a built-in digital media player (in 2008) and the world’s first wLED LCD (also in 2008). Currently, in the Asia Pacific region, one in six buyers choose AOC monitors. This places AOC in second spot, just behind market leader Samsung.
Next, we had Mr Tony Li, AOC APMEA Deputy Director of Product on stage. Li highlighted the benefits of using an LED backlight over conventional 4-CCFL backlight: a 18.5-inch 4-CCFL backlit monitor draws 22W, whereas a LED backlit one of similar size draws just 8W. In a typical work year, the latter can save you up to 26.62kWh.
AOC has been making its monitors thinner with each release; the Luvia in Q2 2010 measured 2.2cm, the Eco7 which followed shortly at 1.8cm, and now the Razor at 1.29cm. Li revealed that the company is in talks with panel manufacturers as AOC intends to release the ‘Blade2’ in Q1 2011, with a thickness of just 0.99cm.
TN panels, which are found in almost all of today’s LCD monitors (including LED backlit models) suffer from comparatively narrow viewing angles, color shift and bad uniformity. Good news is, AOC will be releasing new IPS-based monitors by the end of the year!
Li then wrapped up his presentation by officially launching the AOC Razor.
A model holds up the AOC Razor LED 18.5″ LCD monitor.
A group photo of AOC APMEA Deputy Director of Product , Mr Tony Li and AOC APMEA Marketing Manager, Ms Recky Yu with two lovely models.