Apple has announced its new Apple TV today, which can play high-definition video and will go on sale next week for just $99.
Apple has announced its new Apple TV today, which will go on sale next week for just $99.
The new connected television will support high-definition 1080p and a new UI that is not just a basic iOS interface.
Itunes and the iCloud are big factors of Apple TV, allowing users to directly access music and video from the internet and show it on their TV screens. The cloud-based iTunes service will now support movies as part of this.
Tim Cook, Apple's CEO, shared that there are now 100 million iCloud users. The focus of this part of the demonstration appears to be more on showing the connection with the cloud than the actual Apple TV device itself.
Cook encouraged customers to order immediately.
Update 1: Users will be able to use Airplay to match or stream content on or from their iOS devices. There will be 15,000 movies and 90,000 TV espisodes to choose from on the iTunes Store, with other content available from partners like Netflix. The new Apple TV will go on sale 16 March, the same day as the iPad 3.