Apple CEO apologises for Maps blunder, suggests using Google Maps

Apple's CEO Tim Cook has apologised over the disaster of its new Maps app in iOS 6, even going so far as to recommend that people use rival services like Google Maps instead.

Apple's CEO Tim Cook has apologised over the disaster of its new Maps app in iOS 6, even going so far as to recommend that people use rival services like Google Maps instead.

 
The Cupertino, California-based company touted its own Maps product, based on data supplied by TomTom, as one of the main selling points of the new iPhone 5, but the app is plagued by errors, with cities missing or misplaced, and locations found in rivers or wrongly named, leading to widespread confusion and criticism.
 
“At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment,” Cook wrote in a message on Apple's website. “We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.”
 
 Apple CEO apologises for Maps blunder, suggests using Google Maps
 
He revealed that there are now 100 million devices running the new Maps app, and that in the space of just one week close to half a billion locations were searched for. He said the more people use Maps “the better it will get.” It really should not need people to use it for it to launch with accurate information, however.
 
“While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app,” Cook added.
 
Considering Apple ditched Google Maps due to growing rivalry between the companies, this suggestion from Apple's head-honcho marks an unusual move for the company. Google said it was up to Apple if it wanted to reinstate its app, and it is probably unlikely that Apple will, but this apology will perhaps humble the company enough to avoid rushing products in order to get one over on rivals.