iphone 5 prices Apple executive explains iPhone 5s tendency to scuff is normal

Apple executive Philip Schiller responded to a concerned customer via email, explaining that the tendency of the iPhone 5 to scuff is “normal”, due to its aluminum backing.

Apple executive Philip Schiller responded to a concerned customer via email, explaining that the tendency of the iPhone 5 to scuff is “normal”, due to its aluminum backing.

Apparently Apple’s Senior Vice President of Marketing answers customer emails, which is nice enough, and evidently does so at 6:13 a.m. Pacific Time, which is even nicer. When a concerned customer wrote to Schiller, asking what to do about the iPhone 5’s tendency to scuff, Schiller replied that the scratching is “normal”.

phil schiller email Apple executive explains iPhone 5s tendency to scuff is normal

"Any aluminum product may scratch or chip with use, exposing its natural silver color. That is normal."

Schiller, of course, is right – the iPhone 5 has a back made of aluminum, and that’s just the way things are. Customers will simply have to become accustomed to it. The previous generation iPhone, the iPhone 4S, had a back constructed of glass. While it has shown to stand up better to scratching, it doesn’t fare as well to a drop as the new iPhone does.

iphone 5 prices Apple executive explains iPhone 5s tendency to scuff is normal
Schiller and the iPhone 5

Customers aren’t completely out of options though – there are always phone cases to protect the iPhone’s chassis. While it does add to the bulk of the device, it really shouldn’t matter much with the iPhone 5, which Apple thinks is the thinnest smartphone in the world (even though that claim has been proven false – but it’s still a slim phone).

Unfortunately, back material seems to have been a problem for iOS devices for a quite a long time. Either they are too easily scratched, smudged, cracked, or some other problem. Remedying one seems only to enable another – perhaps the next iPhone will finally come up with a solution that solves everything, and makes everyone happy.

But probably not.

Source: 9to5mac