iad logo Apple hires Adobe executive for iAd position

Reports suggest that Apple has hired Todd Teresi, an Adobe executive, for its iAd advertising platform, an ironic move considering the companies' past rivalry.

Reports suggest that Apple has hired Todd Teresi, an Adobe executive, for its iAd advertising platform, an ironic move considering the companies' past rivalry.

 
Teresi previously held the role of vice-president of Adobe's media solutions group and is now working as vice-president of iAd, despite the lack of a formal announcement of the employment shift.
 
The position opened up after the founder of Quattro Wireless, the firm Apple acquired and turned into iAd, stepped down, suggesting all was not well in Apple's mobile advertising division.
 
The move is particularly interesting given strained relations between the two companies after Steve Jobs dismissed Flash as outdated and insecure.
 
Todd Teresi Apple hires Adobe executive for iAd position
 
Apple launched iAd in 2010 in an attempt to monopolise on the potential ad revenue that could be made from the booming smartphone and tablet sectors, an area that Google has been quite successful in. Some believe iAd has failed to achieve what Apple set out to do, however, with criticisms over its high cost and limited exposure.
 
“Charging premium prices and reaching only Apple devices is a much harder sell,” said EMarket analyst Noah Elkin, according to Bloomberg. “That has been a huge stumbling block.”
 
This might explain why Apple brought Teresi on board, as he has extensive experience in the media and advertising sector, working for both Adobe's digital publishing business and Yahoo's publishing sales. Whether or not he can turn iAd into the number one mobile advertising business remains to be seen.
 
Source: Bloomberg