MacBook Apple in talks to buy flash storage firm Anobit

Apple is in talks to buy flash storage company Anobit for upwards of $500 million in a move that could give it more control over the storage element of its successful iPhone and iPad ranges.

Apple is in talks to buy flash storage company Anobit for upwards of $500 million in a move that could give it more control over the storage element of its successful iPhone and iPad ranges.

The Cupertino, California-based company is allegedly in “advanced negotiations” with Israeli company Anobit to acquire the firm for between $400 million and $500 million, according to a report in Israel's financial newspaper The Calcalist.
 
Anobit develops flash chips that enhance performance via signal processing. These are already used by Apple in its iPhone, iPad and MacBook Air devices.
 
anobitchips Apple in talks to buy flash storage firm Anobit
 
Apple is apparently looking to buy Anobit in order to increase the memory volume and performance of its devices, which could double with the use of Anobit chips.
 
This marks an unusual departure for Apple, which traditionally has bought software firms instead of hardware. It may mean a shift in direction following the death of Apple's iconic leader Steve Jobs in October.
 
Anobit also supplies chips to companies like Hynix and Samsung, the former of which makes flash memory for the iPhone 4S and the latter of which manufactures the A4 processor chips for Apple. If the Anobit acquisition goes ahead it would mean that Apple would become a supplier to Samsung, a move which could either strengthen or worsen relations between the two companies.
 
Source: Reuters