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Apple iOS and Android tied in Christmas sales
Reported by Dean Wilson on Thursday, December 29 2011 12:59 am
Apple iOS and Android devices were popular Christmas gifts throughout the world, with the two rivals virtually tied in the heated battle for holiday sales.
Apple iOS and Android devices were popular Christmas gifts throughout the world, with the two rivals virtually tied in the heated battle for holiday sales.
There were 12 times more new devices using the mobile operating systems form Apple and Google over the Christmas weekend compared to previous weekends, according to mobile app analytics firm Localytics.
Despite the two platforms being roughly neck and neck, their popularity differed greatly from region to region. For example, Apple devices sold best in the US and Germany, while Android devices did better in South Korea and Sweden.
iOS devices were up 12.5 times, with a 14 times increase in iPhone sales, but a massive 21 times increase in iPods, showing that Apple's classic music player still has some life in it.
Android's increase was not far behind at 12 times more sales, but Android now leads in more markets than Apple, ruling 14 of the top 20 global markets, which will likely see it become the overall market leader in the months and years to come.
South Korea was a particularly strong victory for Android, with a lead of over 80 percent compared to iOS. Sweden and Japan also saw huge gaps between the two, with Android leading by 45 percent and 50 percent respectively.
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