lineup 120608 Apple may add Retina display and dispose of Pro in MacBooks

Apple ditched the numerical system of the iPad and opted to call their latest tablet “the new iPad,” and the restructuring of their product lineup may carry over to the MacBook lineup.  According to a recent KGI analyst report, Apple may opt to call all their laptops MacBook in the future—dropping the “Air” and “Pro” from their current various lineup of MacBook laptops.

Apple ditched the numerical system of the iPad and opted to call their latest tablet “the new iPad,” and the restructuring of their product lineup may carry over to the MacBook lineup.  According to a recent KGI analyst report, Apple may opt to call all their laptops MacBook in the future—dropping the “Air” and “Pro” from their current various lineup of MacBook laptops. 

breakdown 120608 Apple may add Retina display and dispose of Pro in MacBooks

Rumored specs for the “new Macbook” include—but not limited to—disposing of current LCD tech and going with the high resolution Retina display.  Furthermore, the all-in-one MacBooks will be slimmer than, and as powerful as, an “upgraded” 2012 MacBook Pro.  The projected price point for an upgraded 2012 MacBook Pro will be the same as the new MacBook–$1,799.  However, the new 15’’ MacBook will boast a 2880 x 1800 Retina display while the upgraded 2012 15’’ MacBook Pro will retain its current 1440 x 900 display.

If the rumors for the new MacBook are true, then consumers will likely opt for the new MacBook instead of the Pro version.  Ming-Chi Kuo of KGI expects that Apple intends to keep the MacBook Pro line on the table until consumer switches over to the new MacBook completely, and why wouldn’t they? 

The main ingredients to Apple’s new MacBook recipe include the following:

  • Slimmer form factor, 18mm for 13’’ model and 19mm for 15’’ model
  • No optical drive on any new MacBook
  • Retina display: 2560 x 1600 for 13’’ and 2880 x 1800 for 15’’
  • 50% narrower display edges compared to current MacBook Pros
  • 15-20% increase in battery capacity

The arrival of the Retina display into the MacBook lineup may be the biggest factor that will persuade consumers to adopt the MacBook brand as a singular entity.  Expect all Apple fans to brag about their high resolution MacBooks in the future—and yes, they won’t be referring to their laptops as “Air” or “Pro”, just MacBook.

Reference: appleinsider.com, macrumors.com