PrimeSense is the Israeli company that is behind the technology used in Microsoft’s Kinect sensor for the Xbox.

PrimeSense Sensor box Apple might be looking to buy PrimeSense for over $345 million

Apple is said to have launched a formal bid to acquire Israeli 3D sensing organization PrimeSense. Israeli publication Calcalist reported that a deal had already been struck for $345 million.

The publication cites that the deal was originally set to be finalized by the beginning of the month, but a few legal issues prevented the merger.This is the second time that talks of a merger between the two organizations have surfaced, with Calcalist announcing back in July that a deal was about to be finalized for somewhere around $280 million to $300 million.

However, PrimeSense has come out and said that the deal was just a recycled rumor. The organization said in a statement: “PrimeSense is the leading 3D technology in the market. We are focused on building a prosperous company while bringing 3D sensing and Natural Interaction to the mass market in a variety of markets such as interactive living room and mobile devices. We do not comment on what any of our partners, customers or potential customers are doing and we do not relate to rumors or recycled rumors.”

PrimeSense built the technology that was used in the first Kinect sensor. The organization also makes other 3D sensing hardware that allows users to control machines and other electronic devices by waving their hands. It recently debuted a smaller sensor that facilitates the same functionality through a mobile device. This mobile sensing hardware could have a lot of utility in the wearable segment, one that Apple is said to be working on with the iWatch.

PrimeSense has raised around $85 million till now, with $50 million from Silver Lake in 2011, and the likes of Canaan Partners Global, Gemini Israel and Genesis Partners contributing to the rest.

Source: Calcalist (translated)