Apple screwed up with its iOS6 Maps app, and rectifying the situation is as easy as a phone call and a a big pay check. What's a better strategy than recruiting former employees from another company that knows how to do the job right?
We’ve posted a few stories regarding the iOS6’s Map application being buggy, displaying erroneous locations, and overall just a terrible experience for many as compared to Google’s Maps application. Google has been working on and refining their Maps app for many years now, therefore, in terms of maturity and usability, the search engine’s Maps app should be much better than Apple’s. Apple was hoping that its iOS6 Maps app would be on par with Google's current GIS platform, however, that isn’t the case.
Now that Apple knows for sure its Maps app didn’t work out as intended, it’s inevitable that the Cupertino firm is headhunting for Google employees on the other side of the Silicon Valley. Apparently, this is a good time for Apple to be pursuing some former Google Maps app developers. Developers reportedly found that the work at Google became less and less interesting, and so they were seeking out other opportunities.
A source familiar with the matter told techcrunch that:
“Many of my coworkers at Google Maps eventually left when their contracts ended or on their own accord. One guy looked around for other GIS work and ended up at Apple when a recruiter contacted him. He had heard rumors for a while that Apple was going to develop its own in-house mapping platform, and given his experience at Google, he was an easy hire. Apple went out of their way to bring him down to Cupertino and he’s now paid hansomly as a GIS Analyst. Another coworker that was a project lead at Google Maps, left for the East Coast after his contract ended, and was recently contacted by an Apple recruiter. The position sounds like a product development manager position, and will pay him $85k+ and all the moving expenses from the East Coast. He’s gone through 2 rounds of interview and seems like a frontrunner to land that position.”
Apple has a lot of catching up to do in the geographic information system (GIS) department, and despite the faulty iOS6 Maps app, the tech-giant does have the financial backings and will to develop a platform that can truly compete with Google.
“Apple has a lot of catching up to do if it wants to build a robust mapping platform to counter Google Maps, so it doesn’t surprise me that it’s going out of its way to lure former and current Google Maps employees. At Google Maps, we know what data’s important, rendering priorities, keyword searches, and how the user experience is suppose to be. However, Apple needs to find a way to get its own 5 million miles of street view data, partner with the right folks, and spend a fortune on licensed data – which it can.”
The late Steve Jobs, Apple’s former CEO, was quoted as saying:
“I will spend my last dying breath if I need to, and I will spend every penny of Apple's $40 billion in the bank, to right this wrong. I'm going to destroy Android, because it's a stolen product. I'm willing to go thermonuclear war on this.”
The sentiment behind Jobs’ desire to kill off what he calls a “stolen product” (Android OS) probably still has some relevance to Apple’s long term goals. How much will Apple pour into developing a Maps app that can compete with Google’s? Jobs previously proposed that he would drain the bank to right what was wrong, but will Apple’s current CEO, Tim Cook, be willing to do the same?