Apple remains top OEM in U.S. despite Samsung’s increasing dominance
There’s a clear duopoly of Samsung and Apple right now in the global smartphone market. Worldwide, Samsung’s devices have outsold the iPhone and now command a greater share of the overall market. The U.S. is still Apple’s stronghold though, latest results show that Apple has retained its top position despite Samsung’s increasing clout on its home ground..
The three month data, ending June 2013, comes from comScore. It relates to the current number of mobile subscribers in the U.S., it doesn’t take in to account total smartphones shipped. In the previous three month period, which ended in March 2013, Apple had 39 percent of the U.S. market share. Now, it holds 39.9 percent. Samsung was previously at 21.7 percent, coming in at number two. As of June 23, Samsung commands 23.7 percent of the U.S. smartphone market. The growth is evidently faster than Apple, but that could be attributed to the fact that Samsung is backed by strong Galaxy S4 sales, whereas Apple still hasn’t released a new smartphone this year.
Other major Android manufacturers such as Motorola, LG and HTC all lost market share. As far as top platforms are concerned, Android is comfortably ahead of Apple’s iOS in that niche, claiming 52 percent of the OS market share. iOS accounts for 39.9 percent, BlackBerry comes in third with just 4.4 percent followed by Microsoft’s Windows Phone with 3.1 percent. The duopoly is very much evident in the U.S. as well, both iOS and Android combined account for 91.9 percent of the entire operating system market share.
It remains to be seen how Apple’s next generation iPhone performs, we’ll most likely be seeing an increase in the company’s smartphone market share, particularly in the U.S.