Apple has rolled out invites for a separate iPhone event on September 11, the event takes place in Beijing, China. The event is scheduled to kick off nine hours after the main iPhone launch event in California, on September 10.
The company seems to be moving away from quite a lot of its traditions. It has usually hosted only one event, that too in California, where it has unveiled every iPhone since the very first one was unveiled back in 2007. This is definitely a rare move by the company to sold a separate event for the Chinese market. The event takes place at the “Beijing International Trade three,” according to Sina.
So why is Apple holding two separate events for the new iPhones? There are a number of theories. It is believed that the new budget iPhone, a.k.a iPhone 5C, will be primarily geared towards markets such as China and India. Analysts suggest that the iPhone 5C might be a hit in the country since it will be priced in a sweet spot for the Chinese market. Holding a separate event for the market would no doubt be beneficial, the company will be able to generate more buzz and get more coverage from local media outlets.
The second theory is that the world’s biggest mobile carrier, China Mobile, might finally be launching the iPhone. China Mobile CEO said last month that the carrier is keen on selling the iPhone. Apple CEO Tim Cook went down to China last month as well to hold discussions with local partners, he also met with China Mobile. The carrier doesn’t officially sell the iPhone right now, if it starts offering both of the new models, Apple might see increased adoption of its smartphone in one of the world’s biggest and most lucrative markets.