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Apple to sell 190 million iPhones in 2012
Reported by Dean Wilson on Thursday, December 15 2011 11:55 pm
Apple could sell upwards of 190 million iPhones next year, according to a report by financial services firm Morgan Stanley.
Apple could sell upwards of 190 million iPhones next year, according to a report by financial services firm Morgan Stanley.
The Cupertino, California-based company is expected to ship between 31 and 36 million iPhones in the final quarter of this year, up to 30 per cent more than other analysts project.
That figure is projected to jump to 41 million in the first quarter of 2012, with up to 190 million sales predicted for the entire year, showing that demand is increasing, rather than falling, for iPhones, despite strong competition from rival Android smartphones.
Apple is also enjoying high sales for its iPad range, with forecasts that the company will sell 52 million iPads in 2012. This figure could almost double to 90 million if Apple is willing to cut $100 off the price-tag, particularly considering the entry of Amazon's Kindle Fire tablet will present people with a choice that is significantly cheaper.
Whether or not Apple is willing to reduce its profit margin remains to be seen, but it might be forced to do so if Amazon steals a large chunk of its market share.
Source: CNN
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