Apple is supposedly looking to introduce 24 hours a day, 7 days a week live web chat support to its award-winning AppleCare support service, for both Mac and iOS devices.


Apple has consistently ranked as one of the best in customer support for a few years now, with its sales and technical support staff winning numerous awards (even though real-life experiences with Apple support may include a few horror stories). Now, the Cupertino company is looking to take customer support a step further by starting 24 hours a day, 7 days a week AppleCare support via online chat.

The 24/7 chat support is expected to go into effect from August 12th, though sources say that date could be pushed back. Users will be able to log on and get their questions answered at any time of the day, and while details are scarce, both Mac and iOS devices are expected to be supported. If the 24/7 web chat support is successful, there is a possibility the same will be done for phone support in the future.

Apple’s also in the process of redesigning their AppleCare website, to make it look more like iOS in order to offer an interface familiar with the iPhones and iPads used by customers. Set to go live in the coming weeks, the revamped website reportedly includes improved internal tools for AppleCare employees to help them better serve customers looking for help.

It’s good to see that apart from working on the iPhone 5S (and the “cheap” iPhone), Apple is focusing on improving customer support as well. Here’s hoping other companies take notice, as this is one area where the internet won’t erupt into flames if someone else gets inspired from Apple to make things easier for their customers.

Via: 9to5Mac