The iPhone Reuse and Recycle program, which Apple launched in the U.S. in August, is likely to be expanded into the UK and Europe in the near future.
Apple’s retail and carrier partners have long offered trade-in programs for the iPhone through their own stores. This is the first time that the company launched such a program through its official retail stores, though it has been kept exclusive to U.S. stores up till now. The program is seen as a push by Apple CEO Tim Cook to increase iPhone sales through the company’s retail stores as opposed to those of its partners.
Rumor has it that Apple is preparing training material for staff in UK retail stores, where the program is expected to be launching in the coming months. It is said that training has started in a few stores with more being added over the next few weeks. The trade-in program is also expected to be expanded into other countries in Europe, though it is not known for sure exactly what countries will be included and which ones will be left out. It doesn’t come as a surprise to see that Apple might have tapped the UK as the next location to expand this program into, after the U.S. it has the highest number of Apple retail stores.
The iPhone Reuse and Recycle program is actually quite straightforward. Customers who wish to trade-in their old iPhone can head over to an Apple Store and get it valued by an employee. If they accept the value, which is based on a preliminary diagnosis by the employee, they’ll get a gift card of the same value. This gift card must only be used for an iPhone purchase, so within a few months, a customer can trade-in their old iPhone and walk out with a new one.