ASUS has pushed back plans to make more Windows RT-based tablets and will be focusing efforts on tablets running the desktop version of Windows 8 on Intel processors, describing Windows RT devices as “not very promising.”
$900 million written off due to poor sales. A lacking and less than impressive ecosystem. It’s clear to see Windows RT – the tablet version of Windows built specifically for ARM-based processors – has been pretty much a failure till now, failing to attract both consumers and developers.
While Microsoft has been trying to sweeten the deal for consumers by cutting down the price of its Surface RT tablets (which were admittedly overpriced to begin with), ASUS has decided the prospects of Windows RT aren’t very good and will not be making any more tablets based on the OS for the time being, with company chairman Jonney Shih describing the Windows RT scene as “not very promising.”
Shih didn’t rule out the possibility of a Windows RT tablet somewhere down the line, only saying that the company is currently focusing all its efforts on tablets running the full-blown version of Windows 8 on Intel chips (which can run normal desktop apps unlike Windows RT). The company is also looking at making 8- and 10-inch Windows tablets, with Shih rather enthusiastic about the latter.
This should have the folks over at Redmond a bit worried, because if manufacturers aren’t too keen on the OS, then it might be hard to expand its reach in a world dominated by Android tablets and Apple’s iPad. Windows RT isn’t exactly bad, but unless Microsoft can do something magical, its already bleak future might be blanketed in darkness soon.