asus bamboo ASUS Launched Bamboo Series Notebooks

ASUS today launched the ASUS Bamboo Series notebook, a groundbreaking
bamboo-clad product that is truly green throughout every phase of its life –
from its conception, production and use to its eventual recycling and disposal.
The ultra slim ASUS Bamboo Series notebook is currently available in two
versions: a 12.1” model that weighs 1.57kg and an 11.1” model that weighs a mere
1.25kg. Both house Intel® Core™2 Duo processors and are fitted with DDRII RAM.

asus bamboo ASUS Launched Bamboo Series Notebooks

ASUS, recognized as a highly environmental friendly company in the Computers
and Peripherals Industry by oekom in 2007*, today launched the ASUS Bamboo
Series notebook, a groundbreaking bamboo-clad product that is truly green
throughout every phase of its life – from its conception, production and use to
its eventual recycling and disposal. In developing the ASUS Bamboo Series
notebook, ASUS staff at all levels leveraged the full spectrum of environmental
expertise that the company has accumulated since 2002 when it initiated its
Green ASUS drive – before the RoHS and WEEE directives were enforced – and
utilized the comprehensive green product design and management tools
specifically created to encourage the disciplined adherence to green principles
at a systemic level.

The ASUS Bamboo Series is a major milestone for ASUS and the IT industry at
large, as it signals the coming of age of green technologies that are no longer
confined to the conceptual realm, and that are implementable on a mass
production scale. It also serves as a tangible manifestation of ASUS’ commitment
to continually bolstering its green capabilities. Finally, it is proof positive
that meeting the demands of modern computing can be reconciled with the need to
preserve the Earth, especially when a green mentality has become deeply
ingrained in the solution provider’s culture – just as it has at ASUS.

The ASUS Bamboo Series notebook: A Seamless Marriage of Art and Engineering
The first thing about the ASUS Bamboo Series notebook that commands immediate
and unfailing attention is its artisan-grade Moso bamboo paneling, which is
crafted with the precision and care typically associated with bamboo instruments
and arts and crafts. The organic tactility, refreshing scent and minimalist
aesthetics of bamboo lend the ASUS Bamboo Series notebook an arresting aura of
spirituality, warmth and old world charm that synthetic materials and cold,
impersonal metals will struggle to replicate. With every touch, users will be
able to feel the difference – the bamboo gives an instant sense of familiarity,
just like the sensation one would get from running one’s fingertips across
furniture. The sensation of being close to nature is even conveyed when users
use the touch pad. The genuine bamboo fiber patterns on the touch pad create the
sensation of touching live bamboo. Furthermore – like any piece of original art
– every ASUS Bamboo Series notebook is unique, each with its own natural
patterning that is brought out beautifully by ASUS’ proprietary manufacturing
process. The air of individuality of each piece can be further enhanced by
several treatments that yield different colors, or by laser etching distinctive
designs onto the ASUS Bamboo Series notebook’s bamboo-clad cover.

The ultra slim ASUS Bamboo Series notebook is currently available in two
versions: a 12.1” model that weighs 1.57kg and an 11.1” model that weighs a mere
1.25kg. Both house Intel® Core™2 Duo processors and are fitted with DDRII RAM.

ASUS Super Hybrid Engine: A Next Generation Breakthrough in Power Efficiency

All of the ASUS Bamboo Series notebook’s power does not come at the expense of
the environment. On the contrary, the ASUS Bamboo Series notebook – as with the
new generation of ASUS notebooks released to market from the second half of 2008
– is remarkably energy-efficient, thanks to the implementation of ASUS’
exclusive Super Hybrid Engine technology, which is the product of a
comprehensive redesigning of the hardware, software and BIOS on the part of
ASUS’ engineers.

The most remarkable breakthrough of Super Hybrid Engine is that it accords users
the control they need to obtain their desired level of performance – either
improving power efficiency or boosting performance by the same technology core.
In terms of power efficiency improvement, Super Hybrid Engine can extend battery
life between 35% and 70% as compared to notebooks with the same specifications
but without the technology, and yet enable users to boost their systems’
performance by up to 23%. It achieves this by intelligently monitoring the power
requirements of the notebook’s components and automatically adjusting the power
levels in real-time to match the current consumption needs, thus optimizing both
system performance and power efficiency. Users are also given the option of
selecting from a number of presets manually to ensure that the notebook conforms
to the owner’s usage demands.

With the accrued power savings, Super Hybrid Engine reduces yearly CO2 emission
by 12.3kg per notebook. Given that ASUS ships approximately 6 million notebooks
per year, this works out to a massive 73.8 million kilograms of CO2 emission
reduced per year, which equates to saving 36 million trees annually.

Bamboo as an Alternative Material: The Natural Choice
ASUS has achieved international renown for its research into, and inspired use
of, biodegradable materials such as leather in its products, but its decision to
embrace bamboo is nothing short of ingenious. Through the use of bamboo which
has an immense tensile strength that rivals that of many metal alloys, the ASUS
Bamboo Series notebook is highly resilient – an attribute proven conclusively by
the fact that it is the first notebook to have survived the unforgiving
conditions of snow-capped Qomolangma Peak, which stands at a staggering height
of 8,848 meters (29,028 feet). Bamboo also has a renewal rate that no other
plant can match. It has been known to grow 60cm in just 24 hours, reaching its
maximum height in several years. Bamboo is also capable of regenerating itself
upon harvesting without necessitating replanting, making it possibly the perfect
renewable resource.

It’s Easy Being Green
The crux of the message borne by the ASUS Bamboo Series notebook is that “it’s
easy being green”. This message resonates at both the consumer and solution
provider strata. For consumers, being green is a simple matter of making smart,
environmentally-conscious purchasing decisions. Choosing the ASUS Bamboo Series
notebook – or any of ASUS’ notebooks, all of which were designed and
manufactured in strict adherence to the same rigorous green policies and
standards that governed the development of the ASUS Bamboo Series notebook –
over less green alternatives, will help to preserve the Earth in no small
measure.

For solution providers, the key to going green entails looking beyond mere legal
compliance and proactively inculcating green values among staff. ASUS is the
beacon of success for this approach. In relation to the ASUS Bamboo Series
notebook for instance, staff spanning the research and development, strategy
development, manufacturing, procurement, quality control, sales and marketing
and even administrative departments rallied behind a common raft of green
principles set by a steering committee headed by the Chairman of ASUSTek
Computer Inc., Jonney Shih. This was only made possible by the company-wide
green design, manufacturing and procurement systems that ASUS has in place, as
well as its considerable investment into green-oriented e-learning platforms and
staff education programs.