The packaging has a colorful and eye-catching theme, and the product name is printed large. Board features are listed in the form of icons, and not forgetting that this motherboard has the H67 B3 Revision chipset. ASUS seems eager to remind buyer's that they are buying the latest (and fixed) chipset revision.
A brief specifications table and more features listed on the back of the box.
What you will find in the box includes the usual quick start and user guides, the I/O shield, some SATA cables, and two wireless antennas. Perhaps the Q-Connector (quick plugging of front panel headers) could be included, as working with Mini-ITX builds can be rather tight at times.