Today might be only the second day of CeBIT, but it seems that ASUS is not about to sit down and take it easy in this particular exhibition. Unveiled today at ASUS's booth in the exhibit are three new consumer electronics device, and they come in the form of a new Blu-ray player, a Blu-ray writer and an active noise-cancelling headphones.
ASUS may be a well-known brand when it comes to PCs, notebooks, hardware components and media players, but it would seem that the company is now attempting to diversify its portfolio by attempting to compete in other areas that do not necessarily make up part of the PC ecosystem. And that cannot have been more clearly demonstrated at this year's CeBIT exhibition held in Germany, where the Taiwanese OEM has rolled out what appears to be its first foray into the home theatre market with three new offerings: a Blu-ray player, an external Blu-ray writer for PCs and a pair of active noise-cancelling headphones.
ASUS O!Play BDS-700
The new ASUS O!Play BDS-700 Blu-ray player uses Qdeo video post-processing to deliver clear, vivid images in native high definition and upscaling of 480p DVD content. On top of that, ASUS claims that the O!Play BDS-700 also supports Blu-ray 3D playback on compatible screens, and is capable of delivering 7.1-channel surround sound mastered in Dolby TrueHD and DTS-HD.
In addition, the O!Play BDS-700 comes with built-in support for a wide range of video, audio, image and subtitle formats to ensure maximum compatibility with most existing media formats today, while content can also be played directly from external storage devices via the included USB port, or streamed through a network via Ethernet or WiFi. Last but definitely not least, ASUS claims that the O!Plau BDS-700 will feature support for remote control via any existing iPhone, Android, Windows Phone 7, Blackberry and Symbian device.
O!Play BDS-700 3D Blu-ray player
Video noise reduction
Separated A/V HDMI output
Wi-Fi 802.11n wireless
430mm x 50mm x 252mm