AVIVO 1 s ATi Launched Avivo

You’ll never look at your PC the same way again, once you’ve seen a computer
with Avivo™ from ATI Technologies Inc. Avivo includes hardware and software
technologies that refine video capture and playback, and greatly improve display
quality. Computers with Avivo provide much more accurate color reproduction than
other PCs – they can display 64 times as many colors – and so are essential for
anyone editing photos or viewing video. In addition, Avivo makes PC games look
stunning on any current display and the superb image quality gives Avivo users
the gaming edge.
Avivo will be an integral component in all of ATI’s upcoming desktop, mobile,
chipset, workstation, and software products. For more information about Avivo,
please visit http://www.ati.com/avivo

AVIVO 1 ATi Launched Avivo

You’ll never look at your PC the same way again, once you’ve seen a computer
with Avivo™ from ATI Technologies Inc. Avivo includes hardware and software
technologies that refine video capture and playback, and greatly improve display
quality. Computers with Avivo provide much more accurate color reproduction than
other PCs – they can display 64 times as many colors – and so are essential for
anyone editing photos or viewing video. In addition, Avivo makes PC games look
stunning on any current display and the superb image quality gives Avivo users
the gaming edge.

All digital photo and video files are processed through a series of steps before
being displayed on PC monitors. A flaw in any one of these steps will produce a
less accurate video or image. ATI’s Avivo refines all of the steps to ensure the
best photo and video experience:

– Using today’s current computer architecture, Avivo delivers flawless video
playback by supporting hardware MPEG-2 compression, hardware assisted decode of
MPEG-2, H.264 and VC-1 video codecs, and advanced display upscaling

– 64 times the number of colors currently available in current PCs for
amazingly vibrant images that are more accurate with higher color fidelity with
unprecedented 10-bit processing throughout Avivo’s display engine

– Extreme resolutions, such as 2560 by 1600 or higher, on the latest digital
displays using dual-link DVI, as well as high color depth support over DVI

– Industry-first advanced up or down resolution scaling for high quality
viewing on any flat panel display using ATI’s unique solutions never before
implemented on the PC

– Accurate video capture with features like 3D comb filtering (a feature
previously limited to high-end televisions), front-end video scaling, and
hardware MPEG video compression

– True-to-life image reproduction for TV programs with hardware noise reduction
and 12-bit analog-to-digital conversion for high-quality video capture

– Universal connectivity to support standard TV, HDTV, video input and all PC
displays via digital (DVI, HDMI™) and analog (VGA, Component, S-Video,
composite) ports

“ATI’s Avivo will revolutionize the PC in the same way that high-definition
revolutionized television,” said Rick Bergman, Senior Vice President, PC
Business Unit, ATI Technologies. “As the world’s leading supplier of reception
and display solutions for high end digital televisions, ATI is delivering the
world’s leading video and display technologies to the PC. ATI’s Avivo benefits
anyone who edits digital photos, enjoys a home theater PC, or plays PC games.”

ATI’s Avivo is receiving acclaim from a wide variety of industry leaders.

“ATI’s new Avivo will play a key role in enabling life-like visual fidelity all
the way from content creation to consumption,” said Bob Brewer, Corporate Vice
President, Desktop Marketing Segment, Microprocessor Solutions Sector, AMD. “We
are diligently working alongside ATI to help our customers offer powerful PCs
for a truly rich photo and video experience.”

“Cyberlink is proud to work with ATI – a recognized leader in PC graphics
solutions,” said Alice H. Chang, CEO of Cyberlink Corp. “ATI’s Avivo is the next
step in the evolution of PC video and display that consumers are demanding.
Together with our leading video and audio software technology, ATI’s Avivo will
provide users with true-to-life video experiences for the PC.”

“ATI has been a valuable strategic partner for many years, and we’re pleased to
extend our relationship by working with them on the development of new Avivo
solutions,” said Mike Ling, InterVideo VP of Marketing. “With InterVideo’s
superior codec technology and ATI’s innovative video and display technology, we
can deliver a new level of playback performance and visual quality on the PC.”

“ATI’s Avivo enhances the fully integrated digital entertainment experiences
Windows XP Media Center Edition 2005 offers with rich video and display
features,” said Dave Mendlen, director of Windows XP products at Microsoft Corp.
“The unique features that Avivo brings to the home theater enable users to
connect more display devices with ease while watching the highest quality video
programming.”

Avivo will be an integral component in all of ATI’s upcoming desktop, mobile,
chipset, workstation, and software products. For more information about Avivo,
please visit http://www.ati.com/avivo

AVIVO 2 ATi Launched Avivo

AVIVO 3 ATi Launched Avivo

AVIVO 4 ATi Launched Avivo

AVIVO 5 ATi Launched Avivo

AVIVO 6 ATi Launched Avivo

AVIVO 7 ATi Launched Avivo

AVIVO 8 ATi Launched Avivo

AVIVO 9 ATi Launched Avivo

AVIVO 10 ATi Launched Avivo

AVIVO 11 ATi Launched Avivo