nook8gb Barnes & Noble launches $199 Nook Tablet to rival Amazons Kindle Fire

Barnes & Noble has launched a $199 8GB Nook Tablet to compete with Amazon's popular Kindle Fire tablet.

Barnes & Noble has launched a $199 8GB Nook Tablet to compete with Amazon's popular Kindle Fire tablet.

 
The tablet computer offers a 7-inch colour touchscreen, 8GB of storage, 512MB of RAM, a 1GHz dual-core processor, and a battery that can last up to 11.5 hours when reading or up to nine hours when viewing video.
 
“For any customer who likes to read digitally, watch movies or TV shows, browse the web, or help their kids read and learn through interactive books and apps, our new $199 NOOK Tablet with 8GB is the best product value on the market,” said William Lynch, CEO of Barnes & Noble. “Nook Tablet is the highest-rated wireless media tablet in the 7-inch class, ultra-portable at under a pound, offers our exclusive VividView screen technology, and since its introduction this holiday has received rave reviews from customers about all its great features. We’re pleased to now offer customers the ability to experience Nook Tablet’s unmatched content experience for only $199.”
 
nook8gb Barnes & Noble launches $199 Nook Tablet to rival Amazons Kindle Fire
 
Since Amazon is technically losing a few dollars on every Kindle Fire tablet sold, due to the high manufacturing costs, we can possibly expect something similar for Barnes & Noble, or at least a very tight margin of profit. However, content sales have more than made up for the losses for Amazon and could do the same for Barnes & Noble, which has 2.5 million digital books in its catalogue.
 
Amazon's push to become the leader of low-cost tablets has put intense pressure on rivals, including Apple and Samsung, which sell their iPads and Galaxy Tabs for extremely high prices. Barnes & Noble's addition will increase this pressure and could even give Amazon a run for its money.
 
The 8GB Nook Tablet is available immediately for $199. The bookshop also lowered the price of its Nook Colour e-reader to $169.