me3 2 BBB accuses BioWare of false advertising over Mass Effect 3

The Better Business Bureau (BBB) has accused Electronics Arts (EA) and BioWare of misleading customers with advertising for Mass Effect 3, claiming the retail game does not provide all it was supposed to.

The Better Business Bureau (BBB) has accused Electronics Arts (EA) and BioWare of misleading customers with advertising for Mass Effect 3, claiming the retail game does not provide all it was supposed to.

 
The game publisher and developer are in hot water over advertising lingo that suggested that players would have full control over the outcome of the game, only to find that this is not the case. Widespread player criticism led to BioWare agreeing to address the disappointing ending with an update, but while that might calm some customers, it does not necessarily address the issue of false advertising.
 
me3 1 BBB accuses BioWare of false advertising over Mass Effect 3
 
"Consider this: If you had purchased a game for $59.99… and were told that you had complete control over the game's outcome by the choices your character made and then actually had no control over the game's outcome, wouldn't you be disappointed?" said Marjorie Stephens, Director of Communications at the Northern Indiana branch of the BBB.
 
"The issue at stake here is, did BioWare falsely advertise? Technically, yes, they did. In the first bullet point, where it states 'the decisions you make completely shape your experience', there is no indecision in that statement. It is an absolute.”
 
Some players have been calling for refunds, which could become a reality now that the BBB has voiced its concerns.
 
Source: GamesIndustry