BenQ Becomes Qisha But Brand Name Remains

DigiTimes reports that BenQ will change its Chinese name from “Jia Da” to “Jias Da” and official English name for the new company will be Qisda, which stands for “quality innovation speed driving and achievements.” The new names will be effective on September 1, 2007. BenQ will be a wholly owned subsidiary of Qisda and will keep BenQ as its brand name. The own-brand product lines will remain the same as now, covering wireless communication products, mobile phones, LCD monitors, LCD TVs, Joybook notebooks, optical storage products, MFPs and scanners but Qisda will not compete for notebook OEM/ODM orders. With a spin-off project, Qisda is expected to turn profitable in 2008, said chairman of BenQ.


DigiTimes reports that BenQ will change its Chinese name from “Jia Da” to “Jias Da” and official English name for the new company will be Qisda, which stands for “quality innovation speed driving and achievements.” The new names will be effective on September 1, 2007. BenQ will be a wholly owned subsidiary of Qisda and will keep BenQ as its brand name. The own-brand product lines will remain the same as now, covering wireless communication products, mobile phones, LCD monitors, LCD TVs, Joybook notebooks, optical storage products, MFPs and scanners but Qisda will not compete for notebook OEM/ODM orders. With a spin-off project, Qisda is expected to turn profitable in 2008, said chairman of BenQ.

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