Tomorrow Research In Motion (RIM) will hold the BlackBerry Jam Americas in San Jose, California. It is expected that more of BlackBerry 10 will be revealed, but probably not any new hardware.
Tomorrow Research In Motion will hold the BlackBerry Jam Americas in San Jose, California. It is expected that more of BlackBerry 10 will be revealed, but probably not any hardware.
Much has been written of the miry mess which BlackBerry has somehow gotten into. Formally famed for its security, and therefore widely embraced by businesses, BlackBerry has fallen far beneath the ranks of the big players, such as Apple and Samsung. More recently, BlackBerry suffered a badly timed outage of service in Europe and Africa, which could encourage hard feelings from even its supporters.
But tomorrow, RIM is going to hold its annual developer's conference, where they are expected to show-off the upcoming BlackBerry 10 mobile operating system. This will, hopefully, encourage developers to stick with – or adopt – the BlackBerry platform. Sadly (but not surprisingly, since it is a developer's conference) it is not expected that any new hardware will be revealed at the conference. Two new BlackBerry smartphones, sporting the BlackBerry 10 OS, have floated about since earlier this year. But nothing else has been seen since, and RIM's last commercial product was put out months ago.
This trend will not change in the near future. While the big names in smartphones will be making the usual holiday marketing splash, RIM won't be contributing anything to tech enthusiasts' stockings.
A certain amount of hope depends on the display that RIM manages to make of its software tomorrow. A handful of fairly unique and impressive features were showcased in a preview by the company earlier this year at BlackBerry World in Florida, but they were not revealed in depth, and a good amount of time was spent showcasing the virtual keyboard. Hopefully, RIM will be able to show off some new and exciting progress. Candidates of interest include unique camera features, and what will hopefully be a better browser than what was featured in older BlackBerry phones.
If they don't, then they will likely have to face the music on Thursday, when the fiscal second-quarter results are likely the give CEO Thorsten Heins – and any current or potential investors – a dose of grim reality, which will probably be more revenue loss.